Who is Luciana?
Who is Luciana?
Luciana is a strategic leader with a huge background in product, marketing, and technology. She has a broad range of hands-on experience, including reporting, web development, UX design, project management, product strategy, and business planning.
Luciana is a strategic leader with a huge background in product, marketing, and technology. She has a broad range of hands-on experience, including reporting, web development, UX design, project management, product strategy, and business planning.
Highlights from her career include: leading multiple website redesigns, big marketing campaigns, and negotiating major partnerships. Over the years, she introduced her teams to retrospectives, Agile sprint processes, design thinking, and usability testing, among other tools and techniques to foster better user experience, team communication, and collaboration.
Highlights from her career include: leading multiple website redesigns, big marketing campaigns, and negotiating major partnerships. Over the years, she introduced her teams to retrospectives, Agile sprint processes, design thinking, and usability testing, among other tools and techniques to foster better user experience, team communication, and collaboration.
As a 15-year newsroom veteran, Luciana has successfully learned to bridge the deeply ingrained cultural divide between “the newsroom” and “business side” to develop product strategies that align audience, technology, and business goals. She’s built trust within newsrooms through her ability to dive deep into an issue, while also connecting all possible threads and aligning the organization around common goals.
As a 15-year newsroom veteran, Luciana has successfully learned to bridge the deeply ingrained cultural divide between “the newsroom” and “business side” to develop product strategies that align audience, technology, and business goals. She’s built trust within newsrooms through her ability to dive deep into an issue, while also connecting all possible threads and aligning the organization around common goals.
She has also a background in Information Systems, Post-Graduation in Administration and Marketing, and a Master's in Journalism. Fluent in Portuguese, English and Spanish.
She has also a background in Information Systems, Post-Graduation in Administration and Marketing, and a Master's in Journalism. Fluent in Portuguese, English and Spanish.